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Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local. A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. kitchenmakeovers.co.uk If you want to gain your customers’ trust, there are no shortcuts; you’re going to have to earn it. How do you do that? Well, a great starting point is to be open and transparent about your products and what potential customers can expect of you as a company. Forget about making exaggerated claims about how you’ve invented the best thing since sliced bread. Modern customers are wise to gimmicks and hype. Just be straightforward